Tag Archives: needs of today

What do Mobile users want?

Mobile is reaching critical mass. According to Forrester Research, Inc., mobile commerce will top $6 billion by the end of this year (2011) and is expected to reach $31 billion by 2016.

The ubiquity of mobile phones, improved infrastructure, advances in device utility, overall market penetration and the hype around the iPhone and applications are driving phenomenal growth.

eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100% from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900% from same quarter in 2010.

Worldwide, mobile commerce should hit $119 billion in 2015, according to ABI Research. Despite the upbeat forecasts, a large number of businesses are in the planning or early deployment phases of their mobile strategies, but consumers want to connect on mobile devices today.

Jeff Bezos, CEO of Amazon has said,

“In the last twelve months customers around the world ordered more
than $1 billion worth of products from Amazon using a mobile device.”

I think that’s huge and only set to continue rising!

It’s a “One Web” World

Users are demanding superior web experiences and highly satisfying,  convenient, on-the-go mobile site speeds regardless of their mode of access.  Most mobile users expect to make sacrifices in terms of content depth and
feature-richness in exchange for the convenience of anytime, anyplace mobile  Web access. One thing mobile users won’t sacrifice, however, is speed.

Mobile Service Performance Impacts Business Results
Mobile users expect quick, anytime, transactions that work flawlessly. This  isn’t surprising because mobile users often use their devices for urgent needs  like checking flight status, confirming reservations, comparing price options, and making appointments. Urgency heightens their expectations for speedy  downloads; if you fail to meet their need for speed, you may pay a steep price

Abandonment rate compared to page loading time

Mobile Web and App Experiences are Disappointing users
In 2009, Compuware commissioned Equation Research to conduct a study
of mobile users’ expectations and how they characterized their mobile web
experiences. The key takeaway in 2009: the mobile web was disappointing users
who had high expectations for mobile web performance and little patience for
poor performing sites.

Two years later, Compuware commissioned Equation Research to conduct a follow-on
study to find out if users’ mobile web experiences improved. We expanded
the study to include global mobile users, and mobile users’ expectations and
experiences for mobile applications.

Key findings:
• Mobile users’ expectations for mobile website speed continue to increase. 71% of
global mobile web users expect websites to load as quickly, almost as quickly or
faster on their mobile phone compared to the computer they use at home – up from
58% in 2009. However, almost half (46%) said websites load more slowly on their
phone.
• Nearly 60% of web users say they expect a website to load on their mobile phone
in 3 seconds or less and 74% are willing to wait 5 seconds or less for a single web
page to load before leaving the site. 50% are only willing to wait 5 seconds or less
for an application to load before exiting.
• 57% of global mobile web users had a problem accessing a website in the past
year and 47% had a problem accessing an app on their phone. More than 80%
of mobile web users would access websites more often from their phone if the
experience was as fast and reliable.
• Mobile users do not have much patience for retrying a website or application that is
not functioning initially — a third will go to a competitor’s site instead. The majority
of mobile web users are only willing to retry a website (78%) or application (80%)
two times or less if it does not work initially.
• A bad experience on a mobile website leaves mobile web users much less likely to
return to, or recommend, a particular website. Nearly half of mobile web users are
unlikely to return to a website that they had trouble accessing from their phone and
57% are unlikely to recommend the site.

Study Findings:

Mobile web users’ Expectations and Experiences users expect a Web-browsing experience on a
Smart phone that’s comparable to What they Get on a  home computer

Mobile users’ expectations continue to increase – they expect websites to load as
quickly or faster on their phones as on their home computers or laptops. Users’
expectations for sites loading faster on their mobile phones than on their home
computers or laptops increased significantly from 12% in 2009 to 22% in 2011

Compared to websites that you access from your home computer or laptop, how quickly do you expect websites to finish loading on your mobile phone?

Speed is crucial When accessing a Website from a Mobile Phone

Nearly 60% of web users say they expect a website to load on their mobile phones in
3 seconds or less and 74% are willing to wait 5 seconds or less for a single web page
to load before leaving the site. 50% are only willing to wait 5 seconds or less for an
application to load before exiting the site.

However, according to Compuware benchmark data, today 77% of top companies
across multiple verticals have mobile page load times of more than 5 seconds. China
and India have the highest user expectations for how sites and apps should work on
their phones and will not hesitate to voice their concerns.

What are your expectations for how quickly a website should load on your mobile phone?

How long are you willing to wait for a single Web page to load on your mobile phone before leaving the site?

Although almost three-quarters of global mobile users expect a website to load
as quickly or faster on their mobile phone versus their computers, almost half
(46%) say that websites load more slowly on their phones. In most countries,
website load time falls well short of users’ expectations.

Website load time expectations are highest in China and Germany. 75% of
mobile users in China expect websites to load in 3 seconds or less and two-thirds
are only willing to wait that long. Almost three-quarters of mobile phone users
in China will wait no more than 5 seconds for an application to load on their
phones.

 What are your expectations for how quickly a website should load on your mobile phone

Issues around accessing Mobile websites and Applications

Almost the same number of mobile web users (57%) experienced a problem in
the past year when accessing a website as in the 2009 study (60%). 47% had
problems accessing an app on their phones. Slow load time is cited as the most
common issue experienced when accessing a website or application.

More than half of mobile users in all countries experienced problems accessing
a website from their mobile phones. Fewer mobile users had issues loading
an app on their phones, but in China, 7 out of every 10 users’ experienced a
problem. Slow load time and crashed sites were the top issues for both websites
and applications across all countries. But for applications crashing, freezing or
receiving an error message were more prevalent issues.

 Most common problems accessing websites or apps

Poor Mobile web experiences impact your business

The large majority of mobile web users are only willing to retry a website (78%)
or application (80%) two times or less if it does not work initially. And, 35% are
only willing to retry a website once or less while 43% are only willing to retry an
application once or less.
Nearly half of mobile web users are unlikely to return to a website if they had
trouble accessing it from their phones and 57% are unlikely to recommend the
site. Mobile phone users in China and Australia are the least likely to return to a
problematic site and Australian users are much less likely to recommend a site
where they encountered issues.

What is the most common problem you’ve encountered accessing websites or applications on your mobile phone?

Return or recommend website where you experienced problems from your mobile phone

Meeting Expectations

By every measure, mobile is exploding. Its gaining momentum as a source of
revenue and leads, and marketers are paying attention as consumer adoption
of mobile continues to grow. However, companies need to understand how
their customers are accessing and using mobile in order to capitalize on
every single interaction.

Mobile device capabilities have exploded in the last two years, but
unfortunately mobile device performance hasn’t kept pace. Delivering
fast, reliable mobile experiences is critical for businesses seeking to take
advantage of the opportunity provided by increased mobile access. How
do you evaluate the quality of the mobile web experiences you deliver? Ask
yourself:

• Is your website performing to mobile users’ expectations?
• Are your third parties delivering the performance and availability you expect?
• Do your mobile sites and applications perform as intended across the devices
and networks your customers use?

As the novelty of the “anywhere web” wears off, users want mobile websites
and apps that perform. Businesses that embrace the mobile opportunity,
offer the most usable features, and provide the fastest, most consistent
performance will emerge as mobile leaders in their category.

Survey methodology

Survey Methodology

Compuware commissioned Equation Research to conduct an online study to understand mobile Internet usage and perceptions. Interviews were
conducted from February 11-18, 2011. Survey results may have a margin of
error of plus or minus 3% at a 95% level of confidence.
The survey sample equals 4,014 total respondents (1,001 U.S., 500 U.K.,
500 Germany, 507 France, 506 China, 500 India, 500 Australia) who:

• Own a mobile/cellular phone.
• Must have used their mobile phones in the past 12 months to access/surf the
Internet.

Survey invitations sent matching U.S. census data representation for age,
gender and income.

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Local SEO and Reputation Management: Key Contributors to Online Presence

This is an amazing article found on http://esynergize.com.  Great information and so true for business today!!

You may often hear discussion about building an online presence for your business, but what exactly does that mean?

In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image.

The most effective approaches involve several well-coordinated activities. While social media and organic SEO have grabbed a lot of the spotlight, local SEO and reputation management continue to be vitally important.

With Google and Bing increasingly emphasizing local geography as a key search factor, businesses can realize meaningful ranking jumps through local optimization.

This is accomplished through a variety of means, but tactically presented inclusion in relevant local online directories provides benefit in two ways. In addition to being found through those directories, inclusion also boosts Google and Bing rankings.

A business being found by targeted prospects is the prime objective— unless, of course, the search result casts a negative image. Unhappy customers, disgruntled former employees, the media, or even competitors can inflict harm through unfavorable postings.

In order to mitigate this risk, companies are wise to engage in formal reputation management activities. This involves automated monitoring of all related Internet activity followed by proactively addressing any negative findings.

Unfortunately, lack of good local SEO and reputation management can insidiously impact sales across all business channels.

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Social Media Statistics

If you’ve been under a rock then you don’t know how social media is the wave of the future in business marketing and beyond.  Take a look at the statistics and see why your business needs social media to reach your customers and for it’s survival!!

 1.   By 2010 Gen Y outnumbered Baby Boomers….96% of them have joined a social network

2.   Social Media has overtaken porn as the #1 activity on the Web

3.   1 out of 8 couples married in the U.S. last year met via social media

4.   Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

5.   If Facebook were a country it would be the world’s 3rd largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 700 million users)

6.   Yet, some sources say China’s QZone is larger with over 600 million using their services (Facebook’s ban in China plays into this)

7.   comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

8.   2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

9.   1 in 6 higher education students are enrolled in online curriculum

10. 80% of companies using LinkedIn as a primary tool to find employees….

11. The fastest growing segment on Facebook is 55-65 year-old females

12. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.

13. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?

14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

16. The #2 largest search engine in the world is YouTube

17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

18. There are over 200,000,000 Blogs

19. 54% = Number of bloggers who post content or tweet daily

20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0

23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

24. 34% of bloggers post opinions about products & brands

25. People care more about how their social graph ranks products and services than how Google ranks them

26. 78% of consumers trust peer recommendations

27. Only 14% trust advertisements, and only 18% of traditional TV campaigns generate a positive ROI

28. Hulu has grown from 70 million total streams in April 2008 to 373 million in April 2009

29. 25% of Americans in the past month said they watched a short video…on their phone

30. According to Jeff Bezos 40% of book sales on Amazon are for the Kindle when available

 

Source: Mili Ponce – socialmediaexperts4u.com/

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